Archive for 'Marketing Analytics'

How to Synch Your Eventbrite and Salesforce Accounts: Part 1

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I recently set out to integrate a non-profit client’s Eventbrite account with their Salesforce NPSP. I had never done that before, so I immediately dug through documentation on both tools to understand in detail how the integration works. I learned quite a bit in the process, so I’m going to share Massa’s lessons-learned and expert tips with you over a ...

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ROMI Cleanup

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Can we talk about Marie Kondo for a minute? Yes, I am one of the many people who was drawn into her Netflix series, and I adopt her approach to cleaning. Well, really, I admire her respect for what she is doing, regardless of how mundane it may seem to some of us. (If it is worth doing, it is worth ...

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Customer Journey Maps: How data comes into play

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Customer journey maps are some of my favorite tools, and I’ve been hearing about them nonstop lately. In a world that was formerly so driven by customer demographics, we’re seeing a new age in which we define our customers by what they want, not who they are.

Customer journey maps are a perfect example of how your data should be put to work for ...

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Using Data to Build Your Dimensional Marketing Strategy

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Even I know how easy it is to get overwhelmed by data. (Yes, really.) Too often, I hear marketers say that they don’t have the resources to get deep-dives of their data, so they just do what they can. I understand that to a point, but in today’s marketing, you cannot afford not to take your data seriously.

One way that I see marketers ...

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What is Marketing Analytics, Anyway?

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If you’ve been reading my blog for a while, you know that I’m passionate about marketing analytics and food. In both cases, I have to keep things simple, clear and data-driven. As I was watching old episodes of Barefoot Contessa: Back to Basics, I got to thinking about how to take my analytics truly back to basics.

For businesses and ...

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Make Google Analytics Work for You

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The marketers I know are still reeling from Coca-Cola ousting their CMO, and I can hardly believe it myself! Now more than ever, we have to focus not just on our marketing results, but proving our methods to our C-suite, our boards and even our marketing colleagues.

I’ve written before about marketing based on data instead of ...

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Data Conversion vs. Data Migration: What’s The Difference?

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Massa Inc. data conversion vs migrationFor many small businesses and nonprofits, the mere thought of a large-scale data project is enough to make you break out in a cold sweat.

Where do you start?

What if your data is disorganized? And do you need to convert data, migrate data, or – gulp – both?

It may be tempting to just click the export button and ...

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How To Work With Your Data Vendor: 3 Things You Need To Know

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Massa Inc_Your Data VendorDo you need to hire a data vendor, but aren’t quite sure where to start? If you need to perform a major data migration, data conversion, or simply get organized, working with an outside expert can be the fastest, most cost-effective way to make your data work for you.

If you’ve never worked with a data expert before, or if ...

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How To Plan A Successful Data Migration

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Massa Inc Image - Planning ProcessPlanning is the most important part of any data migration. By carefully planning a strategic data migration long before your ideal completion date, you’ll enjoy a successful transition to a new system that boosts efficiency, productivity, and your bottom line.

Here’s how to plan a bulletproof data migration to help you reach and exceed your business goals.

Identify and ...

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5 Key Insights For A Successful Data Conversion

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Massa & Company - Successful Data ConversionIs data conversion just a matter of clicking the ‘export’ button? If only! For companies and nonprofits, large-scale data conversion can be a complex process that takes time, planning, and key insights into how to do it right.

Here are 5 ways to set yourself up for data conversion success:

#1: Think about the format

Data conversion is ...

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