Archive for 'Marketing Analytics'

Customer Journey Maps: How data comes into play

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Customer journey maps are some of my favorite tools, and I’ve been hearing about them nonstop lately. In a world that was formerly so driven by customer demographics, we’re seeing a new age in which we define our customers by what they want, not who they are.

Customer journey maps are a perfect example of how your data should be put to work for ...

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Using Data to Build Your Dimensional Marketing Strategy

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Even I know how easy it is to get overwhelmed by data. (Yes, really.) Too often, I hear marketers say that they don’t have the resources to get deep-dives of their data, so they just do what they can. I understand that to a point, but in today’s marketing, you cannot afford not to take your data seriously.

One way that I see marketers ...

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What is Marketing Analytics, Anyway?

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If you’ve been reading my blog for a while, you know that I’m passionate about marketing analytics and food. In both cases, I have to keep things simple, clear and data-driven. As I was watching old episodes of Barefoot Contessa: Back to Basics, I got to thinking about how to take my analytics truly back to basics.

For businesses and ...

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Make Google Analytics Work for You

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The marketers I know are still reeling from Coca-Cola ousting their CMO, and I can hardly believe it myself! Now more than ever, we have to focus not just on our marketing results, but proving our methods to our C-suite, our boards and even our marketing colleagues.

I’ve written before about marketing based on data instead of ...

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Data Conversion vs. Data Migration: What’s The Difference?

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Massa Inc. data conversion vs migrationFor many small businesses and nonprofits, the mere thought of a large-scale data project is enough to make you break out in a cold sweat.

Where do you start?

What if your data is disorganized? And do you need to convert data, migrate data, or – gulp – both?

It may be tempting to just click the export button and ...

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How To Work With Your Data Vendor: 3 Things You Need To Know

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Massa Inc_Your Data VendorDo you need to hire a data vendor, but aren’t quite sure where to start? If you need to perform a major data migration, data conversion, or simply get organized, working with an outside expert can be the fastest, most cost-effective way to make your data work for you.

If you’ve never worked with a data expert before, or if ...

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How To Plan A Successful Data Migration

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Massa Inc Image - Planning ProcessPlanning is the most important part of any data migration. By carefully planning a strategic data migration long before your ideal completion date, you’ll enjoy a successful transition to a new system that boosts efficiency, productivity, and your bottom line.

Here’s how to plan a bulletproof data migration to help you reach and exceed your business goals.

Identify and ...

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5 Key Insights For A Successful Data Conversion

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Massa & Company - Successful Data ConversionIs data conversion just a matter of clicking the ‘export’ button? If only! For companies and nonprofits, large-scale data conversion can be a complex process that takes time, planning, and key insights into how to do it right.

Here are 5 ways to set yourself up for data conversion success:

#1: Think about the format

Data conversion is ...

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How To Get All Your Customer Data Into A Single Database In 5 Easy Steps

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Gather Customer DataStoring customer data in a single, centralized database has incredible benefits for your bottom line. When your data is clean, organized, and easy to find, you can better understand your customers – not to mention market to them more effectively. You can also eliminate duplicate records, decrease overall marketing costs, and send the perfect marketing message to the right customer ...

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5 Easy Ways To Keep Your Customer Data Current

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Customer Data ImageIs your database up-to-date with the most current customer data?

In today’s mobile world, it seems like mailing addresses change as frequently as email addresses and phone numbers. Staying on top of your customers’ demographic changes will ensure they never miss a marketing message from you.

But how can you possibly know if one of your customers moves, or if they swap ...

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