Archive for 'Marketing Analytics'

Make Google Analytics Work for You

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The marketers I know are still reeling from Coca-Cola ousting their CMO, and I can hardly believe it myself! Now more than ever, we have to focus not just on our marketing results, but proving our methods to our C-suite, our boards and even our marketing colleagues.

I’ve written before about marketing based on data instead of ...

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Data Conversion vs. Data Migration: What’s The Difference?

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Massa Inc. data conversion vs migrationFor many small businesses and nonprofits, the mere thought of a large-scale data project is enough to make you break out in a cold sweat.

Where do you start?

What if your data is disorganized? And do you need to convert data, migrate data, or – gulp – both?

It may be tempting to just click the export button and ...

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How To Work With Your Data Vendor: 3 Things You Need To Know

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Massa Inc_Your Data VendorDo you need to hire a data vendor, but aren’t quite sure where to start? If you need to perform a major data migration, data conversion, or simply get organized, working with an outside expert can be the fastest, most cost-effective way to make your data work for you.

If you’ve never worked with a data expert before, or if ...

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How To Plan A Successful Data Migration

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Massa Inc Image - Planning ProcessPlanning is the most important part of any data migration. By carefully planning a strategic data migration long before your ideal completion date, you’ll enjoy a successful transition to a new system that boosts efficiency, productivity, and your bottom line.

Here’s how to plan a bulletproof data migration to help you reach and exceed your business goals.

Identify and ...

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5 Key Insights For A Successful Data Conversion

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Massa & Company - Successful Data ConversionIs data conversion just a matter of clicking the ‘export’ button? If only! For companies and nonprofits, large-scale data conversion can be a complex process that takes time, planning, and key insights into how to do it right.

Here are 5 ways to set yourself up for data conversion success:

#1: Think about the format

Data conversion is ...

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How To Get All Your Customer Data Into A Single Database In 5 Easy Steps

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Gather Customer DataStoring customer data in a single, centralized database has incredible benefits for your bottom line. When your data is clean, organized, and easy to find, you can better understand your customers – not to mention market to them more effectively. You can also eliminate duplicate records, decrease overall marketing costs, and send the perfect marketing message to the right customer ...

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5 Easy Ways To Keep Your Customer Data Current

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Customer Data ImageIs your database up-to-date with the most current customer data?

In today’s mobile world, it seems like mailing addresses change as frequently as email addresses and phone numbers. Staying on top of your customers’ demographic changes will ensure they never miss a marketing message from you.

But how can you possibly know if one of your customers moves, or if they swap ...

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Top 3 Insider Secrets For Making Customer Data More Profitable

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Massa Inc - How to Improve Customer DataIn order to make your customer data profitable, you need to repair incorrect data, replace missing data, and develop a system for staying organized over time.

When your data is complete, correct, and organized, it’s possible to get a clear picture of who your customers are, what they want, and when they’re most likely to buy. ...

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How To Eliminate Duplicate Data In 3 Simple Steps

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Is your database riddled wiMassa Inc_Image_Avoid Duplicate Datath duplicate customer data? Are you sending multiple mailings to the same person? Do you have slightly different addresses assigned to multiple customer records for the same individual?

If so, that duplicate information could be costing you time, money, and even your company’s reputation.

Duplicate data is costly

While working on a recent data clean-up project, we came ...

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How To Identify And Track Customer Buying Patterns Over Time

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Massa Inc_Consumer Behavior ImageIn Part 3 of our series on marketing campaign preparation, I’ll reveal the third and final question you need to ask yourself before launching a new campaign. If you missed Part 1 and Part 2, here’s a quick recap:

The first question you should ask yourself before beginning any marketing campaign is “Who ...

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