Case Studies to demonstrate how we Boost Website Performance
Lions Clubs International – Using Google Analytics to Boost Website Performance
Websites play an important role in helping volunteer organizations stay in touch with current members—and attract new ones. Google Analytics is a great tool for not-for-profits to analyze their website’s effectiveness—but too few know how to use it correctly.
That was the challenge facing Lions Clubs International, with 1.3 million members in more than 206 countries. As the world’s largest service organization, its website was particularly complex. The main site was managed by more than 20 people at the Chicago headquarters. Each person was responsible for a portion of the site, including membership, service activities, public relations, leadership training, meetings and conventions, the foundation, and the online store.
In addition, this website linked to a number of interdependent sites with other content managers. Some of the staff were proficient in using technology and dedicated to online functions. Others knew very little about the Web, and managing their part of the site was just one of many responsibilities.
Ken G Kabira, Group Manager at Lions Clubs, understood the value of Google Analytics for improving the website. To make this happen, he…More
Illinois Legal Aid Online – Google Analytics Helps to Strengthen a Nonprofit’s Website (and Boost Website Performance)
It’s just as important to measure the effectiveness of a not-for-profit’s website as it is for a commercial enterprise. Google Analytics is the most widely used website statistics service for analyzing data to help boost website performance—and is free. Many non-profits believe this is just for businesses. But it generates detailed information about a site’s traffic, where visitors come from, and what they do when they are there. That means not-for-profits can reap a wealth of knowledge from it.
This is what Illinois Legal Aid Online (ILAO) was hoping to do when it set up a Google Analytics account. The organization’s website was recognized as one of the nation’s best in delivering legal information to the public. However, it was hard for the staff to…More