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How Your Store can Succeed with Data-Based Marketing

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Shopping phone app conceptAs a retailer, the successful collection and application of customer data is the most powerful tool in your marketing toolkit.

When integrated into all of your marketing efforts, data has the power to differentiate you from the competition, attract new customers to your stores, decrease your marketing spend and increase your profits.

In the coming weeks on the blog, I’ll focus on the ...

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How to Create Customer Profiles and Expand Your Reach with Purchased Lists

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Massa Inc.Last month on the blog, I revealed a three-step system for using customer zip codes to choose your next store location.

Having a customer’s zip code is a powerful tool because it reveals so much about who your customer is. With this particular data point, you can not only determine a customer’s geographic location, but make educated, accurate assumptions about their ...

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Those 5 Magic Numbers: How a Zip Code Can Grow Your Business Like Gangbusters

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Image: Zip Codes Can Grow Your BusinessIs the old business adage “location, location, location” still relevant in the digital marketplace?

If you’ve recently tried to find parking at a Target store on a Saturday afternoon, the answer is absolutely.

While online shopping continues to grow, brick and mortar businesses are as crucial as ever to the health and sustainability of a thriving retail business.

But with ...

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The #1 Way to Slash Your Marketing Spend

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Target Marketing CampaignsLike most businesses, chances are you don’t have an unlimited marketing budget. Every time you run a marketing campaign that doesn’t provide a strong ROI, you lose precious financial resources that could have and should have been used elsewhere.

When streamlining your budget and trying to slash your marketing spend, focusing on proven tactics that provide the best return on your marketing ...

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How to Run a Marketing Campaign Test in 5 Easy Steps

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Email Segmenation ImageThe key to effective marketing is testing, testing, then testing again.

If you don’t test your campaigns and measure the results, there is no way to tell what’s working and what’s not.

Luckily, testing campaign effectiveness is an easy process if you know what to look for. Here are 5 simple steps to follow in order to test the effectiveness of your ...

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Creating Better Marketing Campaigns with Clustering

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Clustering improves marketing campaignsIf you’ve recently created an umbrella marketing campaign to target all of your customers, it’s probably because you want (and need) to make a big impact with your marketing message.

The secret to creating more effective marketing campaigns begins with a process called clustering.

Think of clustering in the same way you think of cooking. Just as you have certain foods and ...

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Putting Your Data to Work: How to Use the Data You’ve Collected to Boost Your Bottom Line

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Collect data to boost bottom lineWhen was the last time you had a conversation about cornbread?

Let me explain what this has to do with DATA!

There are two cornbread camps, and the one you fall into can reveal a lot about your marketing.  I will explain this claim later in this article and why my friend Fran likes to make cornbread in an aluminum ...

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Intuition Vs. Data: Which Marketing Style is Right for Your Business?

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Market ResearchThis month on the blog, we’re revealing 3 easy, actionable ways to predict your customer’s next purchase using data and predictive analytics. This is #3.

Some marketers rely heavily on intuition to create their marketing campaigns.
When they’re right about what their customers want, this technique works well. However, when marketing goals aren’t met, it can be mystifying to try and find the ...

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Small Mindset Shift = Big Bottom Line Impact

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New Mindset New ResultsDid you know that ginger is a natural anti-inflammatory? I didn’t. Once I discovered the health benefits of ginger, I was determined to find a great new ginger-based recipe to try.

Imagine my delight when I stumbled across a recipe for Dirty P’s Garlic-Ginger Chicken Thighs.

Now, in order to get down and ‘Dirty’ with this recipe, you have to ...

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How to Target the Customers Likely to Buy Next

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AnalyticsRecently I was the honored recipient of a free week of Blue Apron meals gifted to me by a friend who appreciates my “foodiness.”  Blue Apron is perfect for a passionate cook like me because you get to experiment with new recipes and ingredients each week.

The first item on the Blue Apron Agenda was a recipe for Continue Reading →

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