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Setting Up Goals with Google Analytics

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This blog post is the second of a four-part series, “The Top 4 Ways To Get Value From Google Analytics”. This course is intended for those who haven’t used Google Analytics before, and are looking for a place to start. Read on!

HIt your goalsOnce you understand the basics of Google Analytics (hereafter referred to as “GA”), you are ready to take advantage of ...

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Find And Fix The Problem Pages On Your Website With Google Analytics

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This blog post is the first of a four-part series, “The Top 4 Ways To Get Value From Google Analytics”. These posts are intended for those who haven’t used Google Analytics before, and are looking for a place to start.

Data AnalyticsAs you read this, there are approximately 750 million active websites on the Internet.

The question you must ask yourself is why should someone ...

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5 Strategies For Choosing The Right KPI For Your Business

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Metric ImageIn a recent post, we discussed what key performance indicators are, and how they can help you troubleshoot unexpected problems before they irreparably hurt your business.

That leaves us with the inevitable question: “how do I determine the right KPI for my business?

Well, you’re in luck. Today we’re sharing five strategies to help you hone in on the right KPI for ...

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Why Should Your Business Have Strong KPIs?

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KPIBusiness is going strong, climbing quarter over quarter.

But suddenly, it begins to drop.

What’s going on? Is your sales staff complacent? Have you not spent enough on marketing? Why, why, why?

You do not want to find yourself in this position. Quite often, loss of revenue is the first clue a business owner gets that there is a problem afoot.

But there’s another, deeper problem here: ...

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Predictive Modeling: The Key Profile Most Nonprofits Forget

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Nonprofit imagesWe discussed recently how more and more nonprofits are using data and scientific modeling to accurately predict donations, increase donor engagement, and expand their reach and their mission.

However, we’ve found that nonprofits often overlook one of the valuable groups they work with: volunteers.

I regularly meet with nonprofits with robust analytic profiles of their donors, but who leave volunteers ...

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Case Study: How The 2012 Obama Campaign Used Advanced Media Buying Strategies To Win The Election

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2012 USA ElectionsThe marketing analytics strategies we previously discussed are used at the highest levels of media – including the 2012 re-election campaign of Barack Obama.

Traditionally, media buying in Presidential elections has been about identifying specific demographic groups, targeting popular television programs to maximize reach, and firing away with a budget in the hundreds of millions.

In 2012, the Obama campaign turned this conventional ...

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How To Improve Media Buying Through Marketing Analytics

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Advertising Image“Media buying” is the act of selecting and purchasing advertising space across any medium – typically television, radio, digital, billboard, and print.

Like most areas of advertising, clean, complete, and accurate data on your customers can both drive smarter media buying decisions and improve the ROI from your advertising.

The saying, “garbage in, garbage out” applies here. But with great data on your target ...

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The #1 Way To Find New Donors for Your Nonprofit

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Nonprofit conceptsThere are two ways to maintain a strong, reliable nonprofit donor base:

  1. Cultivate relationships with those who have donated or volunteered in the past
  2. Find new donors and expand your existing donor base

While many nonprofits focus exclusively on #1, the most successful organizations rely on past donors and a steady inflow of new donors.

But where are you supposed to find new donors ...

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From Insight To Action: How To Convert Customer Data Into Pure Profits For Your Business

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business analyticsThroughout our 4 part series on redefining the customer shopping experience, we’ve learned how data, predictive modeling, and mobile marketing can create a more personalized retail experience for the customer.

In this final installment, we’ll find specific ways to apply these principles to your retail business through the application of a simple 5-step process.

Let’s go!

Step One: Understand your customers

Before you can create an ...

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How to Use Mobile Marketing to Engage Customers and Increase Sales

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Mobile MarketingMobile marketing has completely reinvented the way customers make purchasing decisions.

On a recent trip to Italy, I began using TripAdvisor to find highly-rated restaurants that were within walking distance of whatever piazza I happened to be standing in. While in Florence, I found the top-rated restaurant in the city on Trip Advisor, was a sandwich shop,   just a block away ...

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