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From Insight To Action: How To Convert Customer Data Into Pure Profits For Your Business

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business analyticsThroughout our 4 part series on redefining the customer shopping experience, we’ve learned how data, predictive modeling, and mobile marketing can create a more personalized retail experience for the customer.

In this final installment, we’ll find specific ways to apply these principles to your retail business through the application of a simple 5-step process.

Let’s go!

Step One: Understand your customers

Before you can create an ...

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How to Use Mobile Marketing to Engage Customers and Increase Sales

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Mobile MarketingMobile marketing has completely reinvented the way customers make purchasing decisions.

On a recent trip to Italy, I began using TripAdvisor to find highly-rated restaurants that were within walking distance of whatever piazza I happened to be standing in. While in Florence, I found the top-rated restaurant in the city on Trip Advisor, was a sandwich shop,   just a block away ...

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Embracing The Data Revolution: How Nonprofits Can Expand Their Donor Base With The Science Of Predictive Analytics

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Fundraising DiagramThere has never been a better time to be a nonprofit organization.

Why?

Because for the first time in history, technological advances have made it possible for nonprofits of all sizes to take advantage of the pure marketing power of predictive analytics.

Instead of hoping that their donor base comes through each year, more and more nonprofits are using data and scientific modeling to accurately ...

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Technology Is The New Personal Shopper: How To Use Data To Transform Your Customer’s Buying Experience

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Shopper with cellphoneIf your company is using predictive analytics to spot market trends and anticipate seasonal needs in your stores, congratulations! You’re well on your way to using data to transform your customer’s shopping experience.

Today, predictive models and data based insights are not just being used to predict overall market trends, but to create a highly personalized shopping experience for each and every ...

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How Your Store can Succeed with Data-Based Marketing

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Shopping phone app conceptAs a retailer, the successful collection and application of customer data is the most powerful tool in your marketing toolkit.

When integrated into all of your marketing efforts, data has the power to differentiate you from the competition, attract new customers to your stores, decrease your marketing spend and increase your profits.

In the coming weeks on the blog, I’ll focus on the ...

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How to Create Customer Profiles and Expand Your Reach with Purchased Lists

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Massa Inc.Last month on the blog, I revealed a three-step system for using customer zip codes to choose your next store location.

Having a customer’s zip code is a powerful tool because it reveals so much about who your customer is. With this particular data point, you can not only determine a customer’s geographic location, but make educated, accurate assumptions about their ...

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Those 5 Magic Numbers: How a Zip Code Can Grow Your Business Like Gangbusters

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Image: Zip Codes Can Grow Your BusinessIs the old business adage “location, location, location” still relevant in the digital marketplace?

If you’ve recently tried to find parking at a Target store on a Saturday afternoon, the answer is absolutely.

While online shopping continues to grow, brick and mortar businesses are as crucial as ever to the health and sustainability of a thriving retail business.

But with ...

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The #1 Way to Slash Your Marketing Spend

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Target Marketing CampaignsLike most businesses, chances are you don’t have an unlimited marketing budget. Every time you run a marketing campaign that doesn’t provide a strong ROI, you lose precious financial resources that could have and should have been used elsewhere.

When streamlining your budget and trying to slash your marketing spend, focusing on proven tactics that provide the best return on your marketing ...

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How to Run a Marketing Campaign Test in 5 Easy Steps

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Email Segmenation ImageThe key to effective marketing is testing, testing, then testing again.

If you don’t test your campaigns and measure the results, there is no way to tell what’s working and what’s not.

Luckily, testing campaign effectiveness is an easy process if you know what to look for. Here are 5 simple steps to follow in order to test the effectiveness of your ...

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Creating Better Marketing Campaigns with Clustering

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Clustering improves marketing campaignsIf you’ve recently created an umbrella marketing campaign to target all of your customers, it’s probably because you want (and need) to make a big impact with your marketing message.

The secret to creating more effective marketing campaigns begins with a process called clustering.

Think of clustering in the same way you think of cooking. Just as you have certain foods and ...

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