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3 Proven Ways to Get Great Results from Not-So-Great Data

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Research many graphs.Has your house ever been such a mess that you had no idea where to even begin to clean?

From piled up dishes to rogue dust bunnies, a messy living space can be overwhelming enough to make you scrap the idea of cleaning altogether and plop down in front of the (dusty) TV instead.

For many business owners, it’s the same story when ...

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Tracking Your Website Visitors in Google Analytics From Social Media Channels

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This blog post is the fourth of a four-part series, “The Top 4 Ways To Get Value From Google Analytics”. This post is intended for those who haven’t used Google Analytics before, and are looking for a place to start. Read on!

Social MediaGoogle Analytics offers many reports to help you understand how your social media presence affects your website. Let’s take ...

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Tracking The Activity Of Your Offline Campaigns Through Google Analytics

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This blog post is the third of a four-part series, “The Top 4 Ways To Get Value From Google Analytics”. This post is intended for those who haven’t used Google Analytics before, and are looking for a place to start. Read Part 1 or Part 2!

Internet DomainsMany forms of marketing can be difficult to track to directly. But with ...

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Setting Up Goals with Google Analytics

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This blog post is the second of a four-part series, “The Top 4 Ways To Get Value From Google Analytics”. This course is intended for those who haven’t used Google Analytics before, and are looking for a place to start. Read on!

HIt your goalsOnce you understand the basics of Google Analytics (hereafter referred to as “GA”), you are ready to take advantage of ...

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Find And Fix The Problem Pages On Your Website With Google Analytics

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This blog post is the first of a four-part series, “The Top 4 Ways To Get Value From Google Analytics”. These posts are intended for those who haven’t used Google Analytics before, and are looking for a place to start.

Data AnalyticsAs you read this, there are approximately 750 million active websites on the Internet.

The question you must ask yourself is why should someone ...

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5 Strategies For Choosing The Right KPI For Your Business

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Metric ImageIn a recent post, we discussed what key performance indicators are, and how they can help you troubleshoot unexpected problems before they irreparably hurt your business.

That leaves us with the inevitable question: “how do I determine the right KPI for my business?

Well, you’re in luck. Today we’re sharing five strategies to help you hone in on the right KPI for ...

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Why Should Your Business Have Strong KPIs?

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KPIBusiness is going strong, climbing quarter over quarter.

But suddenly, it begins to drop.

What’s going on? Is your sales staff complacent? Have you not spent enough on marketing? Why, why, why?

You do not want to find yourself in this position. Quite often, loss of revenue is the first clue a business owner gets that there is a problem afoot.

But there’s another, deeper problem here: ...

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Predictive Modeling: The Key Profile Most Nonprofits Forget

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Nonprofit imagesWe discussed recently how more and more nonprofits are using data and scientific modeling to accurately predict donations, increase donor engagement, and expand their reach and their mission.

However, we’ve found that nonprofits often overlook one of the valuable groups they work with: volunteers.

I regularly meet with nonprofits with robust analytic profiles of their donors, but who leave volunteers ...

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Case Study: How The 2012 Obama Campaign Used Advanced Media Buying Strategies To Win The Election

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2012 USA ElectionsThe marketing analytics strategies we previously discussed are used at the highest levels of media – including the 2012 re-election campaign of Barack Obama.

Traditionally, media buying in Presidential elections has been about identifying specific demographic groups, targeting popular television programs to maximize reach, and firing away with a budget in the hundreds of millions.

In 2012, the Obama campaign turned this conventional ...

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How To Improve Media Buying Through Marketing Analytics

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Advertising Image“Media buying” is the act of selecting and purchasing advertising space across any medium – typically television, radio, digital, billboard, and print.

Like most areas of advertising, clean, complete, and accurate data on your customers can both drive smarter media buying decisions and improve the ROI from your advertising.

The saying, “garbage in, garbage out” applies here. But with great data on your target ...

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