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Case Study: How To Better Allocate Association Resources Using Data – Part 1

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Massa Inc Data Collection ImageAt Massa & Company, each of our projects begin with a data issue. Clients either need help with data management, manipulation, storage, cleaning, or sometimes all of the above.

We recently finished an analytic project for an international association with tens of thousands of members. While the scope of the work we did was on a ...

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What My Magic 8 Ball Taught Me About Business

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Massa Inc. Have you ever felt so overwhelmed and baffled by a situation that you didn’t even know what question to ask in order to gain clarity?

From buying a new laptop to hiring a home repair contractor, our choices in the modern world are seemingly endless. How can you gather the data you need to make an informed decision? ...

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Predictive Analytics 101: Using Past Customer Behavior To Predict Future Buying Trends

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Predictive AnalyticsI don’t know about you, but I like knowing how something works before I choose to invest in it.

Chances are you’ve heard a lot about predictive analytics – what it does, why you need it, and how you can use it to make better business and marketing decisions for your company.

But what is predictive analytics anyway?

How does it ...

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How To Prevent A Marketing Meltdown

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Increased ProfitsWhat can marketers do so they are seen as part of a machine that drives revenue and profits? How can marketers take more control over the revenue process, build the respect of their organizational peers, and earn a seat at the revenue table?

~ Marketo

If you could invest $25,000 to make $2.5 million, would you do it? Through the power of ...

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3 Proven Ways to Get Great Results from Not-So-Great Data

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Research many graphs.Has your house ever been such a mess that you had no idea where to even begin to clean?

From piled up dishes to rogue dust bunnies, a messy living space can be overwhelming enough to make you scrap the idea of cleaning altogether and plop down in front of the (dusty) TV instead.

For many business owners, it’s the same story when ...

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Tracking Your Website Visitors in Google Analytics From Social Media Channels

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This blog post is the fourth of a four-part series, “The Top 4 Ways To Get Value From Google Analytics”. This post is intended for those who haven’t used Google Analytics before, and are looking for a place to start. Read on!

Social MediaGoogle Analytics offers many reports to help you understand how your social media presence affects your website. Let’s take ...

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Tracking The Activity Of Your Offline Campaigns Through Google Analytics

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This blog post is the third of a four-part series, “The Top 4 Ways To Get Value From Google Analytics”. This post is intended for those who haven’t used Google Analytics before, and are looking for a place to start. Read Part 1 or Part 2!

Internet DomainsMany forms of marketing can be difficult to track to directly. But with ...

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Setting Up Goals with Google Analytics

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This blog post is the second of a four-part series, “The Top 4 Ways To Get Value From Google Analytics”. This course is intended for those who haven’t used Google Analytics before, and are looking for a place to start. Read on!

HIt your goalsOnce you understand the basics of Google Analytics (hereafter referred to as “GA”), you are ready to take advantage of ...

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Find And Fix The Problem Pages On Your Website With Google Analytics

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This blog post is the first of a four-part series, “The Top 4 Ways To Get Value From Google Analytics”. These posts are intended for those who haven’t used Google Analytics before, and are looking for a place to start.

Data AnalyticsAs you read this, there are approximately 750 million active websites on the Internet.

The question you must ask yourself is why should someone ...

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5 Strategies For Choosing The Right KPI For Your Business

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Metric ImageIn a recent post, we discussed what key performance indicators are, and how they can help you troubleshoot unexpected problems before they irreparably hurt your business.

That leaves us with the inevitable question: “how do I determine the right KPI for my business?

Well, you’re in luck. Today we’re sharing five strategies to help you hone in on the right KPI for ...

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