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How To Identify And Track Customer Buying Patterns Over Time

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Massa Inc_Consumer Behavior ImageIn Part 3 of our series on marketing campaign preparation, I’ll reveal the third and final question you need to ask yourself before launching a new campaign. If you missed Part 1 and Part 2, here’s a quick recap:

The first question you should ask yourself before beginning any marketing campaign is “Who ...

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Which Customers Are Buying What? Here’s How To Tell

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Massa Inc - Know what your customers are buyingThere are three key questions that must be answered before you begin any marketing campaign. In Part 1 of this series, I talked about the first question, “Who is your customer?” In this post I’ll reveal the second question you should ask yourself, plus how to apply your answers to create a ...

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The Unparalleled Power of Segmentation

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Massa & Co Image - Who Is Your Audience?Before beginning any marketing campaign, there are three crucial questions you need to ask yourself in order to achieve success. Over the course of my next three articles, I’ll reveal what those questions are, how to answer them, and how to apply those answers to create a winning campaign that is ...

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Why Every Great Marketing Campaign Begins At The End

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Massa & Company: Measure MarketingIt’s about time marketing analytics became trendy. More and more marketers are keeping an eye on what’s known as “marketing metrics,” or data that helps them track the success of campaigns, accurately determine ROI, and spend less money by talking to the right people.

But are your marketing campaigns truly set up for success? Do you ...

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The Power Of Visual Aids

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Whenever we perform a data audit for our clients, we include what’s called a data asset flowchart in our assessment. That’s just a fancy term for an image or graphic that visually represents your data.

When data simply sits in storage, either in your filing cabinet, in your computer, or on the Cloud, it remains disconnected from those who need it most. By creating a visual form of your data, whether in a flow chart, graph, or infographic, you empower those ...

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How To Conduct A Data Audit In 5 Simple Steps

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Audit ConceptA data audit is one of the most effective ways to identify problem areas in your marketing, your data storage, and your overall business operations.

When you take a good, hard look at your data assets and how they’re used, you can easily see where money is being wasted, and how to strategically increase your profits.

Here is a simple ...

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Why You Need A Data Audit Right Now

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Massa Inc_Clean Up DataIf you could increase your take-home pay by tens, even hundreds of thousands of dollars in 2016, would you do it?

In my experience, there are two types of answers to that question:
“Yes! How do I get started?” and “Nah. We’re hitting our numbers, so why rock the boat?”

Here’s why you want to rock the boat: ...

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3 Signs You Desperately Need A Data Audit

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Second quarter is the best time of year toContact Massa Inc. take stock of your 2016 goals. Enough time has passed in the new year to determine if you’re on track, and there’s enough time left in the year to make changes if you’re not!

There are three key questions that need to be answered in order to meet your ...

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Case Study: How to Better Allocate Association Resources Using Data – Part 4

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Data Integration - Massa Inc.In Part 4 of our 4-part Case Study on association Special Interest Groups (SIGs), we’ll examine how our client, an international association with tens of thousands of members, used data analysis to cut costs associated with their many SIGs. (Click here to view Part 1, Part 2, or Part ...

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Case Study: How to Better Allocate Association Resources Using Data – Part 3

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Data AnalyticsIn Part 3 of our 4-part Case Study on association Special Interest Groups (SIGs), we’ll continue our data-based analysis of 100 different SIGs to help our client better allocate association resources. (Click here to access Part 1 and Part 2 of this series).

After creating uniform data collection processes and evaluating each SIG using the ...

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