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6 Questions to Ask Before Performing A Data Conversion

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Massa Inc. ImageYou’ve probably converted data from one form to another in both your personal and professional life – saving a Word document as a PDF, or converting a .png image file to a .jpg.

But what if data conversion needs to happen on a mass scale? For instance, what if you need to convert all of your customer records into a different ...

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How To Get All Your Customer Data Into A Single Database In 5 Easy Steps

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Gather Customer DataStoring customer data in a single, centralized database has incredible benefits for your bottom line. When your data is clean, organized, and easy to find, you can better understand your customers – not to mention market to them more effectively. You can also eliminate duplicate records, decrease overall marketing costs, and send the perfect marketing message to the right customer ...

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5 Easy Ways To Keep Your Customer Data Current

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Customer Data ImageIs your database up-to-date with the most current customer data?

In today’s mobile world, it seems like mailing addresses change as frequently as email addresses and phone numbers. Staying on top of your customers’ demographic changes will ensure they never miss a marketing message from you.

But how can you possibly know if one of your customers moves, or if they swap ...

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Top 3 Insider Secrets For Making Customer Data More Profitable

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Massa Inc - How to Improve Customer DataIn order to make your customer data profitable, you need to repair incorrect data, replace missing data, and develop a system for staying organized over time.

When your data is complete, correct, and organized, it’s possible to get a clear picture of who your customers are, what they want, and when they’re most likely to buy. ...

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How To Eliminate Duplicate Data In 3 Simple Steps

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Is your database riddled wiMassa Inc_Image_Avoid Duplicate Datath duplicate customer data? Are you sending multiple mailings to the same person? Do you have slightly different addresses assigned to multiple customer records for the same individual?

If so, that duplicate information could be costing you time, money, and even your company’s reputation.

Duplicate data is costly

While working on a recent data clean-up project, we came ...

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How To Identify And Track Customer Buying Patterns Over Time

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Massa Inc_Consumer Behavior ImageIn Part 3 of our series on marketing campaign preparation, I’ll reveal the third and final question you need to ask yourself before launching a new campaign. If you missed Part 1 and Part 2, here’s a quick recap:

The first question you should ask yourself before beginning any marketing campaign is “Who ...

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Which Customers Are Buying What? Here’s How To Tell

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Massa Inc - Know what your customers are buyingThere are three key questions that must be answered before you begin any marketing campaign. In Part 1 of this series, I talked about the first question, “Who is your customer?” In this post I’ll reveal the second question you should ask yourself, plus how to apply your answers to create a ...

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The Unparalleled Power of Segmentation

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Massa & Co Image - Who Is Your Audience?Before beginning any marketing campaign, there are three crucial questions you need to ask yourself in order to achieve success. Over the course of my next three articles, I’ll reveal what those questions are, how to answer them, and how to apply those answers to create a winning campaign that is ...

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Why Every Great Marketing Campaign Begins At The End

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Massa & Company: Measure MarketingIt’s about time marketing analytics became trendy. More and more marketers are keeping an eye on what’s known as “marketing metrics,” or data that helps them track the success of campaigns, accurately determine ROI, and spend less money by talking to the right people.

But are your marketing campaigns truly set up for success? Do you ...

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The Power Of Visual Aids

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Whenever we perform a data audit for our clients, we include what’s called a data asset flowchart in our assessment. That’s just a fancy term for an image or graphic that visually represents your data.

When data simply sits in storage, either in your filing cabinet, in your computer, or on the Cloud, it remains disconnected from those who need it most. By creating a visual form of your data, whether in a flow chart, graph, or infographic, you empower those ...

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